Online Advertising Playbook for Trades

Turn Facebook & Instagram Ads Into Consistent, High-Quality Job Bookings

Built specifically for:
Electricians • Plumbers • Builders • Roofers • Heating Engineers • Joiners • Decorators • Scaffolders • Landscapers

If your ads aren’t working, it’s usually one of these:

You’re getting enquiries but no real jobs

You’re burning budget with no idea what’s working

You’ve boosted posts but nothing predictable is coming in

You’re relying on referrals and inconsistent leads

This fixes that.

What you’ll be able to do after this guide:

Track exactly which ads turn into paid jobs

Run ads that generate calls, quotes & bookings (not just clicks)

Target local homeowners ready to actually hire you

Stop wasting money on the wrong audiences

Understand your real return per job, not vanity metrics

Build a system that keeps generating leads consistently

Inside the Playbook:

Meta Ads setup done properly (including tracking & Pixel)

Simple campaign structures for trades businesses

Proven ad examples you can copy and adapt

Retargeting system to recover “almost customers”

Budget strategy that actually fits service businesses

The 10 most expensive mistakes trades make with ads

30 / 60 / 90-day plan to get momentum fast

Who it’s for:

Trades business owners who want:

More booked jobs

Less reliance on word of mouth

A predictable lead flow

A system that actually scales

What this is NOT:

Not theory

Not “social media tips”

Not generic marketing advice

This is a practical system to get your phone ringing with real jobs.